The Social Change Collective serves as a response to the very real possibility of mass disengagement, particularly in young people today, and future generations. Not due to a lack of care, but due to the systems in place that have left people feeling uneducated, and excluded, many 15-25 year olds are particularly anxious and stressed regarding politics, which has resulted in growing numbers of disengagement.

Through the habitualness and affordances of the everyman and woman jacket, The Social Change Collective equips wearers with the essential tools to be able to engage in politics in a low key, everyday, accessible manner. Every element of this unisex jacket serves a purpose to accommodate the resources that will help enable people to get involved.

Upon purchase of the jacket, you will automatically subscribe to a monthly set of resources, or tools, that promote small doses of engagement, whenever you have the time. These tools are designed to be accessible, to be inclusive, and to inspire, as opposed to the exclusive nature of high brow, elitist politics as we know it, or intense, sporadic, aggressive public protesting.

The symbolism of clothing is used to aid in forming communities of support, engagement, and collectivism, in a society that is very fragmented and individualised. Change happens when people can learn to come together for a common cause of good, despite personal differences. When wearing the social change jacket, we are all the same.